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EGO wins Mitre 10 New Zealand’s Most Prestigious Award
EGO 56V POWER+ cordless outdoor power equipment by Chervon celebrates yet another success, taking home the 2016 Innovation Award at New Zealand’s prestigious Mitre 10 Awards, held this year at their Gala Dinner & Conference in Shanghai.
New Zealand’s number 1 home improvement retailer, Mitre 10 shortlisted 5 suppliers for their coveted Innovation Award in a year where the category received more entries than ever before.
The ‘Innovative Award’ as voted by the Mitre 10 Support Centre, acknowledges a business and its products that demonstrate true category leading innovation in terms of feature, performance and end-user benefits, as well as the business’ overall execution in bringing the product to market.
Launched in October 2015 into 38 Mitre 10 MEGA stores across New Zealand, the EGO 56V Power+ range exceeded all sales expectations, with a 6-month sales program achieved in just 13 weeks. As part of the launch, Chervon delivered a solid and strategic marketing program to drive sales and brand at launch.
Chervon Australia Business Director, Barry Crowhurst commented. “It seems both industry and consumers can’t get enough of the EGO Power+56V Range, and we couldn’t be more proud to be the winner of Mitre 10’s Innovation Award for 2016. We look forward to continuing and developing the opportunities further with Mitre 10 to deliver the New Zealand Gardner the very best in product cordless innovation, performance and design.”