Our Brands

We are very proud to share the Brands of CHERVON. Each of our products are designed and engineered to meet the consumers’ unmet needs in innovative and effective ways.

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The DEVON brand was established by CHERVON especially for the Asian power tool market. It targets the most demanding professional and industrial users in emerging markets. DEVON is committed to provide power tools that embody international, top-level standards and are tailored to the specific needs of Asian professional users.


Originating from its German engineering and manufacturing heritage, the FLEX brand dates back over 90 years. FLEX builds professional tools for professional craftsmen. FLEX invented and manufactured the very first angle grinder in 1954. FLEX joined CHERVON in 2013, but largely operates independently and continues to serve its demanding customers.


X-TRON stands for power tools tailored to the needs of hands-on contractors in the Asian construction and home-improvement industries. Offering durable and affordable power tools with excellent performance, X-TRON enjoys widespread recognition in its market.

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Delivering the power of gas/petrol without the noise, fuss and fumes, EGO cordless outdoor power equipment revolutionized the outdoor power equipment industry and continues to deliver innovative solutions for our markets in North America, Europe and Australia. Products range from lawn mowers to handheld products, such as our hedge trimmers, chainsaws and blowers.

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HAMMERHEAD offers innovative solutions for common problems offering a new level of EASE or ACCESS. No product bears the HAMMERHEAD name unless it is a smarter tool or accessory with a clear advantage to the end-user.


CALMDURA targets the European market with backpack battery solutions ideal for professional use with outdoor power equipment. CALMDURA’s solutions are widely used in the commercial landscaping industry and by municipal governments and are now able to power the EGO POWER+ product lineup. Through persistent innovation, CALMDURA continues to pursue the goal of providing industry-leading, green-energy technology. CALMDURA joined CHERVON in 2015.